If you have your own website, whether it is for online business or blog website, monitoring its number of visitors is important because its success depends on it. Web traffic is the term used for the number of people that view your site, the pages that they view, and the length of time they spend on those pages. A "hit" is generated when any file is served. The page itself is considered a file and also the images. For example, if you have 5 images on one page, then you could generate 6 hits in total with 5 from the images and one for the page itself. Moreover, it also records the links contained in your site that visitors click and follow. At the end of the day, the numbers add up to give you an idea of your website popularity.When you monitor web traffic, you will often collect the following types of information:
1. You can generate more revenue when you generate more targeted traffic.
2. People who are interested in your content, what you are selling or promoting are more likely to stay and refer your website to other consumers.
3. If a person increases the amount of time that they visit your website, then they have a higher chance of signing up for your newsletters and receive your promotional content. Thus, they allow you to market to them for a very long time.